About

• Runs 4 assisted living homes near Phoenix, Arizona.

• Clawed his way to 17K followers on 𝕏 over years of casual tweets and manual comments.

• After reversing dementia in 2 of his residents, he wanted to build and launch an offer on this to his audience. 

• With his homes always full, an online offer lets him help families he has no room for, teaching them to care for their loved ones at home. It also opens a new revenue stream for his business.

• Unlike most clients, Hal had no YouTube channel for us to pull from. However, what he did have was podcast appearances with figures like Mikhaila Peterson and Dr. Ken Berry, and that became our source material.

Before

• Was posting casually, without any real strategy, and with no idea what would actually land

• Wasn't sure any of his content could convert his audience into buyers.

Performance From The Last 5 Months:

• +10.6M new impressions that put his expertise in front of the right people. 

• +10K relevant followers, positioned him as the go-to expert in dementia care.

• Booked 25 inbound calls & closed 3 deals for $15k in new revenue 

How We did It

• We post 2 educational threads and 2 story-driven longform posts per week.

• Hal only reviews content for 5 minutes/week, because all of it stays accurate to what he’s said in the podcasts.

• Our recent content work: