About

• Runs 4 assisted living homes near Phoenix, Arizona.

• His homes are always full, with a waitlist of families who can't get in. He wanted to build a high-end online community to help those families take care of their parents or loved ones at home, whilst also turning it into a second revenue stream.

• Unlike most clients, Hal didn't have a YouTube channel to leverage. However, he had podcast appearances with well-known figures like Mikhaila Peterson and Dr. Ken Berry, and that became our source material.

Before

• Already built an audience of 17k followers by posting casually.

• Didn't have any real content strategy on what would drive the right eyeballs and convert their attention into booked calls.

• No setting system.

Performance in The First 64 Days:

• +10.6M new impressions that put his expertise in front of the right people. 

• +10K relevant followers, positioning him as the go-to expert in dementia care.

• Booked 25 inbound calls & closed 3 deals for $15k in new revenue 

How We did It

• We post 2 educational threads and 2 story-driven longform posts per week.

• Trained a setter in his niche to handle inbound leads and book calls.

• Hal only reviews content for 5 minutes/week, because all of it stays accurate to what he’s said in the podcasts.

Recent Content Results For Him:

What He Had To Say About Us: