About

• Runs 4 assisted living homes near Phoenix, Arizona. His homes are nearly always full, with a waitlist of families waiting to get in.

• He found a new way to help those families by sharing his nutrition and lifestyle protocols in his high-end, private online community. He wanted to use X to help market this.

• A well known figure in the health space, who's been on podcasts with names like Mikhaila Peterson and Dr. Ken Berry.

Before

• Already built an audience of 17k followers by posting casually.

• Didn't have any real content strategy on what would drive the right eyeballs and convert their attention into booked calls.

• No setting system.

Performance in The First 64 Days:

• +10.6M new impressions that put his expertise in front of the right people. 

• +10K relevant followers, positioning him as the #1 expert in dementia and elderly care.

• Booked 25 inbound calls & closed 3 deals for $15k in new revenue 

How We did It

• We post 2 educational threads and 2 story-driven longform posts per week.

• Trained a setter in his niche to handle inbound leads and book calls.

• Hal only reviews content for 5 minutes/week, because all of it stays accurate to what he’s said in the podcasts.

Recent Content Results For Him:

Impressions = 989.6k

Retweets = 243

Bookmarks = 1.4k

Impressions = 545.6k

Retweets = 188

Bookmarks = 2.4k

Impressions = 398.3k

Retweets = 401

Bookmarks = 3k

What He Had To Say About Us: